MiBowl wins Pet Innovation Award

Here at Closer Pets, we’re committed to designing innovative technology to support the health and well-being of pets – so it’s an honour to be included among “the best and brightest companies around the globe in the pet care industry” in the latest Pet Innovation Awards line up for 2022.


Pet Innovation Awards 2022 – Winner

MiBowl is our latest smart pet feeder and has been named the ‘Electronic Feeders/Waterers Product of the Year 2022’.

Now in its fourth year, the Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the pet industry. Built to recognise the world’s best pet companies, products and services, they received over 2,000 nominations across the various categories, so competition was strong this year.

Travis Grant, Managing Director, Independent Innovation Awards, commented:

“To be an innovator takes passion, creativity and hard work. Our 2022 winners are revolutionising and advancing the pet industry through goods, services, and technology. We’re proud to announce the class of 2022 with their incredible innovative products and services.”


Pet Industry Federation Awards 2022 – Shortlisted

And the good news doesn’t end there – MiBowl has also been shortlisted as a Finalist in the ‘Product Innovation (Cat)’ category at the Pet Industry Federation Awards 2022, with the winner being revealed later this month.

Representing pet businesses for over 70 years, PIF strives to raise standards across the sector – and its awards are amongst the most coveted in the industry. PIF have received a record number of entries this year and say the quality has been higher than ever.

Nigel Baker, CEO of the Pet Industry Federation, commented:

“We are delighted to be hosting the PIF Awards again this year. The awards provide a fantastic opportunity to recognise and reward the outstanding performances in the pet industry over the last 12 months. [They] are a great showcase for the breadth of the pet industry and highlight this year’s inspirational success stories.”

We’re super proud of these achievements, as they signify that we are delivering on our promise; to develop innovative products that make pet ownership easier and more accessible for all, and to bring pets and owners across the globe closer together.


Discover MiBowl

Do you share your home with more than one pet? Or perhaps you have a pet who’s on a prescription diet that sneaky snouts shouldn’t be sniffing around? Then meet MiBowl – our automatic pet feeder with leading microchip technology.

The perfect pet-food companion, MiBowl helps to control portion sizes to maintain a pet’s healthy diet, and keeps wet food fresh for longer due to the enclosed unit – keeping it safe from insects and greedy paws.

What’s more, it has the capacity to programme up to 10 pets and comes with removable portion-protecting clips, so that even the smallest of kittens or pups can eat in peace.  

 See what fellow pet owners are saying

While it goes without saying that we’re delighted with the seal of approval from industry experts, we’re a customer-focused company at our heart. And the proof of the pudding (or kibble) is what our valued customers think of MiBowl…

“Stops my cat stealing my kitten's food!”


“The MiBowl is amazing, it just feels like a superior product… we have just ordered another one.”

Steven Trotter

"This feeder was super easy to set up and by the next day she was using her feeder confidently... It has definitely eased her anxiety and mealtimes are a little calmer. Also means if I’m going away for the day I can fill up her bowl and know she will get food throughout the day."

Rachel Bilson


Discover more about MiBowl or browse our full range of smart pet products to find the product that’s perfect for you and your pet.

Discover MiBowl               View the range